RSA, NIG & FarmWeb to rebrand as Intact Insurance
On Monday 14 April 2025, we announced that RSA, NIG and FarmWeb would rebrand and change trading names to Intact Insurance by the end of 2025. This marks the next step in our journey and reaffirms our commitment to become the best Commercial insurer and to grow our Specialty Lines business in the UK by leveraging Intact’s global footprint.
We know that change brings questions, and we want to assure our broker partners that they can expect a considered and smooth transition. Through the One Commercial programme, you’ll start to experience the transformational work we are driving under the Intact Insurance brand. Our commitment to growing our Specialty Lines business and delivering a best-in-class service remains unchanged – this transition only strengthens our position in the market.
We’re excited about the future and the opportunities it brings for our brokers, customers, and colleagues. We also understand that you may have questions, and we’re committed to providing regular updates here. If you have any concerns or queries, let us know – we’re here to ensure you have the answers you need.
Frequently asked questions
Will this impact the relationship I have e.g. Terms of Business Agreement, policy commission terms I have with RSA/NIG/FarmWeb?
Our legal entity in the UK remains unchanged. All existing agreements and legal terms remain unaffected by the change of brand. Specific information relating to TOBA’s and policy commission will follow as part of communications for our One Commercial programme.
How is this aligned to the changes you’ve been communicating e.g. ’One Commercial’ and bring RSA and NIG/FarmWeb together?
With the integration of NIG and FarmWeb into RSA, the focus has been on simplifying our product set, streamlining legacy processes, and enhancing our digital capabilities to deliver a faster, more efficient service. As we moved towards our future state of One Commercial, we will ultimately operate under a single brand, Intact Insurance.
What will change in my Software House system and when?
There are no immediate changes to RSA Online or any of the software houses we trade on. Once we transition to Intact Insurance later this year, you will start to see the new branding on our trading platforms. We continue to invest in our technology to enhance service delivery through our One Commercial programme and are currently planning how and when these updates will be implemented, and we will keep you informed if there are any impacts to your business.
Why are you rebranding from RSA, NIG & FarmWeb brands that have a long heritage in the UK insurance market?
When we brought RSA, NIG and FarmWeb together in 2024, we said we would move to one brand in the UK. As part of Intact, we operate in an increasingly interconnected world and having a brand that unites our businesses globally will help in our ambition to outperform the market, become the best Commercial insurer and to grow our Specialty Lines business in the UK by leveraging Intact’s global footprint.
Will there be any changes to my key relationship contacts at RSA?
There are no planned changes to your key relationships as part of the change of brand to Intact Insurance.
When will you share more detail about what the future broker proposition under the Intact Insurance brand will look like?
We plan to rebrand before the end of this year and will continue to share updates on what this means for you. Please bookmark these FAQ’s as we will update these regularly, we will also share details with you in due course as we look to bring the Intact Insurance brand to market.
Will there be any changes to your office locations as a result of the rebrand?
We are already well advanced in our plans to unify our office locations as part of the integration. There are no plans for any changes to locations because of the rebrand, but of course our offices will start to look and feel a bit different as we transition to the Intact Insurance brand later in 2025.
Does this affect the financial strength or stability of RSA?
Financial ratings are set by legal entity. As our legal entity is not changing our existing financial ratings are not impacted. For clarity they currently are:
AM Best A
DBRS AA
Fitch AA-
Moody’s A1
What do I tell my clients about Intact?
Intact Insurance is a brand that reflects our business’ ambition, competitive differentiation, and promise to you our brokers and our customers. Intact Financial Corporation is the largest provider of Property & Casualty insurance in Canada, a leading Specialty Lines insurer with international expertise, and a leader in Commercial Lines in the UK and Ireland. It has grown organically and through acquisitions to almost CAD$24 billion of total annual direct premiums written, with a global team of 31,000 employees. RSA has been part of the Intact family since 2021.
Will branding updates impact co-branded materials or customer documents?
Yes, ultimately our brands will change to Intact Insurance. We are working through how and when to implement these changes across our own and third-party platforms. We will be in touch with you if there are any impacts to documents that you need to issue.
Is there a timeline for this transition?
We have announced our intent to complete the re-brand throughout 2025. There may be some elements that take slightly longer but we will communicate anything important to you in advance.
